History is identity
The identity of a place extends beyond its roads, buildings, and bridges. It is shaped by the mosaic of individual and unique narratives that intertwine to create a rich cultural tapestry. In a city marked by a rising tide of tourists, the complexities of gentrification and a growing ageing population, it is necessary to perpetuate these stories, preserving its human heritage. This is how “I Love Aveiro” was born.
“I Love Aveiro” is a celebration of the myriad stories that shape the identity of our region, spanning people, places, and events. This continually growing project is made up of several editions, each representing a distinct compilation of narratives. Our journey began in 2018, right in our backyard, with “Bairro da Beira-Mar”, delving into the traditions, historical figures, and distinctive locales of one of Aveiro's most emblematic neighbourhoods. In 2019, we introduced “Stories for Solidarity”, spotlighting the journeys of immigrants who found in Aveiro a new home. The year 2020 saw the launch of “Heróis de Aveiro”, a tribute to the unsung heroes who, devoid of capes, selflessly save lives. In 2021, with the “Aveiro Solidarity Map”, we charted on the map the institutions, associations, and entities in Aveiro tirelessly dedicated to the community. More recently, in 2024, with “Voice of the Masters” we gave voice to the elderly, often forgotten by our society.
These stories aren’t just about tourist attractions that any visitor looking for “ovos moles” ends up finding. They’re remarkable accounts of fascinating individuals, unforgettable places, and extraordinary events.
“I Love Aveiro” Stairway – where it all began
Both locals and visitors to the “city of canals” are familiar with Aveiro's most renowned staircase. Situated alongside the main canal of Ria de Aveiro, just a short stroll from the city centre, these steps convey a message that we can all agree: “I Love Aveiro”.
In the spring of 2013, the iconic stairway, with its traditional Portuguese Pavement - “calçada portuguesa”, received its first intervention, courtesy of Agora Aveiro, as part of the international project “Art and Trust”. This initiative, designed to provide creative outlets for youth, enlisted the expertise of graffiti artists from SublimeVilla, a renowned tattoo studio. Concurrently, a similar endeavour unfolded in Sicily, Italy, where one of our partner associations created street art projects with their youngsters.
In an instant, the once dull grey stairway transformed into one of the city’s most renowned landmarks, now standing as a symbol of Aveiro.
Beira-Mar Neighbourhood
“I Love Aveiro” celebrates “Beira-Mar”, the iconic neighbourhood of Aveiro, known for its canals and where its inhabitants are known as “cagaréus”. Within this distinctive enclave lies a treasure trove of untold stories waiting to be uncovered. These narratives weave through the ancient walls of Aveiro, intertwining with the histories of chapels such as S. Gonçalinho and S. Bartolomeu, and echoing the historical rivalries between the “cagaréus” and the “ceboleiros”. “I Love Aveiro – Beira-Mar Neighbourhood” emerges as a tribute, aiming to share the rich tales of this emblematic neighbourhood.
Stories for Solidarity
“Stories for Solidarity” emerged from our profound love for our city and our desire for a more empathetic society, one where individuals don’t turn a blind eye to adversity. We aspire for people to not only contemplate but also take action, to actively support immigrants and initiatives promoting social inclusion. It’s a challenge to shift societal attitudes, and while it’s not solely within our control, we can contribute to changing mindsets by showing that “they” are not so different from “us”. We interviewed 11 immigrants who generously shared their experiences of transitioning from a different country to settling in Aveiro. Perhaps by hearing these narratives as we did, others will come to realise that our commonalities far outweigh our differences.
“I Love Aveiro – Stories for Solidarity” was funded by the European Solidarity Corps programme of the European Commission and by the Instituto Português do Desporto e Juventude I.P..
Heroes of Aveiro
Through “Heroes of Aveiro” we honour the courageous men and women who, despite not wearing capes, are life-savers! Firefighters, doctors, police officers, nurses, teachers, neighbours, and friends - individuals who generously devote their time and expertise to the benefit of our community. These are people who may not perceive themselves as “heroes”, yet their actions profoundly impact the community. In celebrating their efforts, we not only acknowledge the invaluable contributions of these professionals but also highlight how each of us has the potential to become a hero.
“I Love Aveiro – Heroes of Aveiro” was funded by the European Commission’s European Solidarity Corps programme, by the Municipality of Aveiro and by the Instituto Português do Desporto e Juventude I.P..
Solidarity Map of Aveiro
Through our work in the community, we have realised that there are many institutions, social and otherwise, that have difficulty in making known what they do. With the “Solidarity Map of Aveiro” we seek to give visibility to different cultural, social and environmental institutions in the region, promoting solidarity and volunteering among the local community. With this project, we open the doors of these entities to those who need them, but also to volunteers who want to help and companies that wish to support their mission.
“I Love Aveiro – Solidarity Map of Aveiro” was funded by the European Commission’s European Solidarity Corps programme.
Voice of the Masters
“Voice of the Masters” pays homage to the enduring wisdom of our grandparents, masters of life. Through interviews with twelve seniors, we delve into their rich experiences, life journeys, and invaluable counsel. By amplifying voices often overlooked, we offer these stories for all to cherish and to remind us that each life is a narrative waiting to unfold.
“Voice of the Masters” was funded by the European Commission’s European Solidarity Corps programme, by the Municipality of Aveiro and by the Instituto Português do Desporto e Juventude I.P..
A map full of stories
This interactive map allows you to discover the stories that make Aveiro. Select the edition of “I Love Aveiro” that you want to explore and click on a point on the map to read its story.