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Mariana Vasconcelos

Green Friday

Give the forest a discount

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Supports local commerce

“Green Friday”, created in 2018, is an environmental awareness initiative to restore the Portuguese native forest and to promote local trade, calling for conscious consumption.

Around the “Black Friday”, in collaboration with the city's local businesses, we organise a weekend dedicated to helping the environment. From 25 to 29 November, the value of purchases made at participating establishments is “converted” into native trees that will be planted in Aveiro.

These trees, sown and taken care of by the students of the Rio Novo do Príncipe Schools, in Cacia, will be planted in the Natural Reserve of São Jacinto Dunes, in collaboration with the Aveiro City Hall, helping to recover the local forest.


Participating establishments


Planted trees



Participating establishments

Below you will find the list of local businesses establishments in Aveiro that joined the project and also an interactive map with their respective location and details. You can also identify them through the presence of a Green Friday poster in the window.

Give the environment a discount

In 2019, only 21% of the waste produced in Portugal was recycling. To help change this trend, Agora Aveiro joined Sociedade Ponto Verde to create a Waste Separation Guide.

You can download the Guide on this page, print and use it at home. A small gesture, a great act!

Sociedade Ponto Verde

Our partners

Are you a local business establishment in Aveiro? Do you want to be our partner and join the project? Contact us!


Main Partner:

Golden Partners:

Silver Partners: